Great New Cover! — Derek Barton – 2019

consequencesFinalSmall[1]

I have been hinting that I would be getting a new book cover for Consequences Within Chaosand here it is!!  Be on the lookout for its twin for  The Bleeding Crown in a month or so as well!

I am very pleased by this original work by Joy Landa (check out her website www.spiritspaintbrush.com).

Also, I’m very excited to inform you that I’m having a full world map of Tayneva and the other lands from the Wyvernshield series drawn by Jaro T. Chambers (on Instagram @theragingdm) for the final third book!

Exciting things are happening and more to come…

Writer Interview by Andrew D. Michaels — Derek Barton – 2019

Int.jpg

 

My friend and colleague, Andrew D. Michaels, has a running set up to interview writers for his Facebook page.  You guessed it — I am next up on his rotation!

Enjoy!!

Today on the chatbox, we have our own Derek Barton! He’s here talking about his upcoming multiverse and check out his website below for free excerpts and shenanigans!

DB: I am a self-published writer since 2016. My favorite genres that I write in are the same that I love to read: Horror & Fantasy. I tend to blend my work with elements of horror in all that I create. In other words, my epic fantasy has some rather dark elements. I guess you’d say that I am primarily a horror writer.

ADM: That’s awesome! Would you say that not only the horror genre has severely influenced your writing, but any authors in particular?

DB: Like most writers of my generation, I can point to Stephen King’s influence and I do so proudly! He’s a master at creating characters that are so meaningful and powerful that you never forget them. That is one of the key goals I have in my stories. On the other side, fantasy writer Piers Anthony influenced me at first then R. A. Salvatore (of the D&D Forgotten Realms literature). Also, Dean Koontz, J RR Tolkien, and Stephen R Donaldson inspired me. Even to this day, I get inspired by them. Stephen King’s Mr. Mercedes got me so excited by crime horror that I wrote my Elude series because of the unique way he twisted real-life with horror factors.

ADM: I can relate to those! So, what was the catalyst in the transition from reader to writer?

DB: I had given up striving/dreaming of being a writer since I was never able to write a full story out. Had tons of half-finished work. Then I learned during the writing of Consequences Within Chaos (my first book) that I was a ‘’plotter’’! So, what that means is that I had to have every detail planned out and couldn’t sit at the computer and just write by the seat of my pants (what’s called a ‘’pantser’’). After learning how to better develop and structure my work, it was easy to see the dream come true and be an actual writer. My good friend, Doug Sanburn, from high school, had belief in me and he was an accomplished, published writer, so I took the leap of faith. And never looked back! In my opinion, this is the greatest time in the ages of man to be a writer. There’s so much reference material and writing craft detailed out there on the net that you can simply watch videos or read articles and find you can do and write anything!

ADM: It’s always good to have someone on the team. Now, you have published many books since then, what was something that you were surprised to learn along the way about the writing itself, or as an author?

DB: Other than how precise and formulaic stories have become in structure and themes. It’s not a bad thing, but it was surprising to see if you knew what to watch for in any story. I think another thing that surprised me especially was the fight scenes. I never anticipated how daunting they could be. You must choreograph everything, everyone and every hit long before you write it out. Too much rides on getting those details right and they can totally throw your story off or derail a great plot. My first battle scene so scared me that I stopped writing for several months before finally braving an attempt. It was stage fright but for writing!

ADM: That sounds like a challenge. Were there any scenes that you were proud of, or perhaps a personal favorite?

DB: Each time you finish a story it becomes your absolute favorite child. Then you write another and that suddenly becomes your favorite. As far as a favorite scene I can’t narrow it down that precise, but Elude, my crime/horror story I cannot help but feel the happiest with. I get excited by it every time I think about it and what happened overall with the storyline.

There’s another crime-horror story I am developing which has a couple common elements with Elude, so it is called Evade. I get literally giddy thinking about its story. Guess that doesn’t really answer your question, but I am just so thrilled and happy with the complete tales I have been able to piece together and share with my fans.

ADM: That’s awesome though. Is Evade the next release we can expect from you? Care to share something about the story for those that aren’t familiar with Elude?

DB: My current schedule for my works in progress go as the third fantasy novel in my Wyvernshield series (the end of the trilogy) then the first Evade, then possibly publication of a web series I am doing called Juxtaposed, a fantasy/dystopian tale. As far as Evade goes, it will be a police drama (the main characters) and it takes place in Philly. My first horror novella, In Four Days, took place in Philly and a character from In Four Days will come back and crossover into Evade. I did the same with Elude where one of the main characters, Detective Ellis, was a character in In Four Days. Essentially Elude and Evade are tied to the horror novella In Four Days.

My fantasy world is connected, and my horror story world is connected. By the way, I put a lot of free excerpts of the books and stories on my website. The first five chapters of Elude #1 were on there for instance. Something fans can take advantage of!

ADM: It sounds like that while each series is separate on its own. But are they are all tangentially connected?

DB: Yes! I think it adds a lot to the back story. I remember that as a fan reader when I found that Cujo, The Eyes of the Dragon, The Dead Zone and The Stand all were connected in subtle ways by Stephen King, it really made a big impact. This was of course before you had the Marvel Universe and things like that. I think King kind of pioneered that front.

ADM: Agreed. So, with that in mind, was there any significance to the titles when you chose them?

DB: Elude and Evade were meant to give you the sense of chase and desperation. An air of frantic suspense. Consequences Within Chaos and The Bleeding Crown which are my two fantasy stories are titled based on the content. In Four Days too could be said to be titled for content as the demon that hunts for lost souls in Philly toys with his victims for four straight days before he takes them. In Evade one of the supposed victims of the demon in In Four Days suddenly shows up on a street corner… and that is all I can hint about that!

ADM: In having multiple series, was the first book more difficult than the others to write or vice versa?

DB: No, I am finding that the end of the series is the challenge! Everyone has “fallen in love” with your world and your characters thus you can’t let them down (aka GAME OF THRONES SYNDROME!). I worried that Elude wasn’t going to live up to expectations, but so far, I have been getting a lot of positive feedback on it. I hope that the third Wyvernshield will have the same result. Right now, I am struggling with the title. It’s either going to be Swimming in the Ashes or Sentinels of the Shield. Then down the road I want to do another whole fantasy trilogy in that same world but with a new set of character/creatures starting in Aberrisc (readers will understand that reference!) versus starting in the sister world of Tayneva like I did with this series. I think since I didn’t get going until I was 40 that all these stories have piled up in me and are dying to get out now! I keep having story ideas come out of nowhere and won’t stop running around in my head until they get released!

ADM: Sounds like you’ve got a lot planned out! So, tell us, is writer’s block something you believe in?

DB: No. But you must know yourself as a writer. Like I said before, I found out that outlines were my lifeline. Without a good outline, I would flounder in my story, get writer’s block or lose interest and story momentum. With the outline, it became technically my first draft. For instance, with Consequences I had a bullet outline that was 70+ pages and 80+ pages for The Bleeding Crown. My fantasy stories are long and involved with several plots, etc. My horror stories tend to have “beat outlines” which are usually less than 20+ pages. They’re complicated tales too, but it’s usually the protagonist versus the villain/monster and how badly the main character is “almost” screwed. In other words, it is like the difference in needed outlines for the movie Jaws vs The Lord of the Rings. Great stories each but Jaws is a bit more cut and dry so to speak.

ADM: Any anticipated release dates coming up?

DB: Unfortunately, no. I try to write daily or work on editing/marketing every day, but I’ve got a new and very involved day job as a marketing supervisor with an insurance company. The change from night shift to day shift has impacted my production heavily. I am working at finding ways to get more done, but my “expensive hobby” doesn’t pay my bills thus the day job has to be in my reality. Right now, 2020 and 2021 will have work produced & published. Elude is almost set to have an audible version in the next month or so! I am excited to hear it. The voice actor, S.W. Salzman is fantastic!! And of course, the voice actress, Laura Richcreek, who did the fantasy novels will be doing the third book when it’s completed. Her talent has no limits!

ADM: Fair enough. That’s exciting for the audio release! Do you attend any writing events like NaNoWriMo or Camp Nano? What has your experience been with these events?

DB: I have participated in Nanowrimo and while I see the appeal and the motivation it can provide, I found it just didn’t work for me, especially schedule-wise. The first year I “won” with Elude but then the following year I tried to write fantasy and my outline was just not complete enough. I don’t think I’ll do it this year, but I haven’t fully decided. I write all the time and the idea of only writing for one or two months in the year kind of blows my mind. My production goals require me to get to it faster I guess is what I am saying. If I didn’t have the extra responsibility of a day job and a family of three children to raise, I would probably be more engaged with it. No one wants to see themselves fall behind and fail.

ADM: I agree. Well Derek, thanks so much for talking with me. It’s been a blast and I’d love to catch your release party! Do you have any parting remarks for the readers?

DB: Thanks again for this great opportunity! Writing is now just a facet of me that won’t stop or go away, so I just want fans to know that I am still writing, still carving out worlds and tales to entertain them. Please be patient with me and I’ll always try to make it worth the wait!

LINKS:

https://authorderekbarton.blog

https://www.facebook.com/NovelistDerekBarton/

ELUDE Ebook Trailer:

https://www.facebook.com/derek.barton.96/videos/10212239066646343/UzpfSTE4NDcwNzY2MzU1MDUyNjM6MjM2NDQ4Njc3NzA5NzU3Nw/

THE THREE-YEAR RIDE! — Derek Barton – 2019

Anniv Blog

Three years ago, I created this blog and established my site and social media footprint in order to advertise my book and to give my fans a place to reach out to me.  This has been a crazy but fantastic ride!  So thankful to all of you who’ve come along as passengers on my little quest.

Here’s the growth from year one to now:

SUBSCRIBERS:

  • 2019 = 70 WordPress, 11 Email & 488 through Twitter & Facebook.
  • 2016 = 11 Email

VIEWS/VISITORS:

  • 2019 = 4,488 — 2016 = 1603 views
  • 2019 = 2,475 — 2016 = 659 visitors
  • 2019 = 61 — 2016 = 19 different countries

POSTS:

  • 2019 = this is the 115th post!! (26 so far this year)
  • 2016 = 37 posts

GIVEAWAYS:  18 Individual giveaways for Book, Audio, Amazon or Metal Bookmarkers!

 

As you know if you’ve been following my goal blogs, I use a bi-montly process that has actually been quite effective.  Here are the goals made and fulfilled from July, 2018 through June, 2019:

  • Complete the Audiobook for In Four Days. Now out on Amazon, Audible & Kindle! N4D Revamp 2018c
  • Create/organize this year’s 2018 Indie Fantasy Book Giveaway with several other independent authors. Was a decent success — this year’s increase in participation & what we are giving away is a nice testament to that!

2019 Indie Book Giveaway Ad

  • Find at least two places to do a book-signing appearance. Did four book signings but due to finances and low turnout I couldn’t justify doing more…but with several books released now, I will be on the prowl for another couple signing spots this year!  Would also like to get into one or two comic-cons, but cannot promise that due to having to usually register months in advance.
  • Finish editing for Elude #1 & #2.
  • Design the book cover for Elude #1 & #2.
  • Write the end of Elude #3.  Elude Ad 2019The entire series has been completed, book covers designed then redesigned, and soon to be released in audible format by the end of the first quarter next year!!
  • Send out Monthly Newsletters by 15th of the month.  I have been successful with this and plan on continuing.
  • Keep up The Hidden saga on the website every 2 weeks.  Accomplished this and have published the entire series on Amazon & Kindle!cover
  • Start my outline for Book #3 for the Wyvernshield Fantasy series. Still trying to get through this one. Coming up with the battle plans and the intricate plots is a whole lot more complicated than you’d expect! Plus, with this being the finale, I want to do better than “What-did-you-do-to-my-Game-of-Thrones?!”… UGH!!!GoT s8
  • Write up and prepare for writing in the NaNoWriMo (National Novel Writing Month) Challenge in November — Book #3 will be my focus for NaNoWriMo! (50,000 word count goal!)  I participated in this last November, but my outline had too many holes so it only garnered 26,000 words… However, it’s a good start!
  • Craft a video book trailer for Consequences Within Chaos and The Bleeding Crown.  (Can you say strettcccchhhhh gooooaaalll???)  This will happen — but trying to make Wyvernshield #3 a priority right now.
  • Start another web saga?  May have to have a survey for which genre to pursue — fantasy or horror.  Decided to do a Dystopian/Fantasy saga:  Juxtaposed…  Now working on Chapter Four. JX CH 2
  • Thinking about setting up a service to other authors for possible book cover design.  Maybe…  I did get this off the ground and have had some success doing covers, editing & proofing for other writers. I plan on continuing this as the work has been sporadic and not too overwhelming so far.
  • Begin a four-part guest blog swap with fellow writer Adam Mitchell and complete a Blog Interview with him! (This will be my first ever blog swap and should be a lot of fun!)  This has been a success — our final and fourth blogs are due out this month.  Check out Adam’s here!  For my blogs, click here!

 

Thanks again to all of you for your continued help, support and following me along this bumpy road!  It has been the greatest adventure of my life!!

Anniv Blog v2

 

Bi-Monthly Goals for July & August 2019 — Derek Barton – 2019

Blog Goal #1

Well…this has definitely been a challenging yet rewarding year. Unfortunately, events have substantially impacted my writing production.

At the beginning of April, I gave you my goals for April & May.  Now, I won’t go into detail or give any excuses, but me and my family had to face and overcome some serious medical obstacles followed by financial hardships. I was so derailed that I lost most of June as well still working things out.

The dust has settled and overall, we are sitting better than where we even started the year.  However, like any sudden change, it takes time to recover and adapt.

I do want to apologize to you, my core fans, and ask for your forgiveness and patience.

My work schedule has done a 360 degree shift on me and thus, my writing time has been severely compromised. One of my priorities this month will have to be to determine when and where to write. As I have stated in the past that I write mainly after 10 PM when my family goes to bed. Now I am working from 8 AM to 4:30 PM versus 11:30 AM to 8 PM  — not too mention the two hours of driving time… But, I repeat, I am not wanting  to give you excuses, only facts which I’ll have to find a work-around.

I promise you: Writing and developing my collection is too important for me to throw away or forget about. Adjustment, flexibility, good attitude and drive will help me find a path through.

Here were my goals and results from April & May:

  • Complete the outline for the third book in the Wyvernshield Series — partially completed; more chapters to work though.
  • Complete the outline for the new web saga, Juxtaposed — succeeded on this goal, but need to publish the third installment.
  • Complete the outline for the new Evade Series (crime/horror series) — no writing or outlining yet done on this storyline unfortunately.
  • Rework the covers of my books — partial success as I revamped the Elude Series which I’m quite happy with. Still need another artist or somehow figure out what I want for my new covers for the Wyvernshield Series.
  • Begin a four-part guest blog swap with fellow writer Adam Mitchell and complete a Blog Interview with him! — success as I published the interview (see here if you haven’t had a chance to read it) and have done 3 of the 4 guest blogs with him so far.

And by the way…I recently did an in-depth interview with my voice actress, Laura Richcreek on the Wyvernshield Series. That is in the editing stage but soon to be released. STAY TUNED FOR THAT!  It was fun to do and we get into a lot of the minute details and reasons behind the plot twists in the two books>>SPOILERS ALERT<<  

My Goals for July & August:

The last goal blog, I proposed goals and put some dates of completion with them.  This time I’m going to try putting Priority Levels on them — I will work from the top down which will keep me focused on what’s most important for me to complete.

  • Complete the total outline for the third book of the Wyvernshield Series. Highest Priority.
  • Maintain a two-week production of the chapters for the web series, Juxtaposed. Highest Priority.
  • Develop and begin the Evade Series outline.  Medium Priority.
  • Find a cover artist or design the Wyvernshield book covers myself.  Medium Priority.
  • Develop a book trailer for Wyvernshield Series. Lowest Priority (stretch goal).

 

There are many other things I want to do, but time is very limited so I hope these goals can be accomplished. With luck and with the better financial position, I hope to do more appearances, giveaways, and book signings by the end of the year! Thanks for everyone’s support and I appreciate everyone sticking around to see what’s in store for the future.

 

 

Bi-Monthly Goals for April & May 2019 — Derek Barton – 2019

Goal pic Apr 19

 

Time for a goal check-in!

In January, I opted to break away from the Bi-Monthly goals and introduced a new goal system.  As you may recall, it was a goal system defined by Sarrah Cannon in her YouTube video How To Make 2019 Your Best Year Yet.

The essence of her system revolves around Main Goals, Projects, and Tasks.  You set two or three “main” general priority goals to focus on.  Then you break down those goals by deciding on Projects that will accomplish those general Main Goals.  With each Project Goal, you detail and define what Tasks you are taking to get the Project finished.

Here  are the goals I worked up for the first quarter:

My MAIN GOALS are as follows:

  • Increase my site visitors by 25% = 232 visitors — (2018 1st Quarter’s results were 186 visitors)  ACTUAL RESULT:  243 visitors (Success!)
  • Complete one of three books for the year 2019  ACTUAL RESULT:  Published Elude: Part Three the first week of April (Partial success).

PROJECT GOALS are as follows:

Goal to Increase Site Visits — 

  • Three Monthly Giveaways
  • Two Book-signings
  • Weekly Blog Posts

Goal to One of Three Books for 2019 —

TASK GOALS to Increase Site Visits as follows:

  • Develop three unique site giveaways (signed book copies, amazon cards, audiobooks)
  • One Book-signing set in January (Superhero Saturday); call and set up another for February or March
  • Update each week a blog post (web sagas, goal-setting blogs, etc) for a total of at least 12 blogs in the 90 days.

TASK GOALS to Complete Elude Part Three as follows:

  • Complete Bullet Outline
  • Write the rough draft (30,000-word count left)
  • Go through 3 waves of edits
  • Cover & Blurb (already completed)
  • Publish on Kindle & Amazon by 3/31/19

 

While I did accomplish my goals, I felt like the extra month gave me too much leeway — gave me an out and I was not as “driven or pushed” as I have been with the Bi-Monthly goal system.

A couple positives did come out of the trial run:  I was able to get a weekly blog done for the three months which was a nice plus and also I increased my site traffic by almost 31% versus the 25% I was shooting for.

So… I may not have felt like I was productive, I did accomplish some objectives. That being said, I’m going to try to do a combination of the two systems and see if that works for me.

First I am going to set myself five Main Goals that are a bit more specific than the general “Main Goals” as with Cannon’s approach. Also, I am going to give myself a bit of an established timeline completion date (not a deadline but more of an expectation).

 

MAIN FOR APRIL & MAY GOALS:

  • Complete the outline for the third book in the Wyvernshield Series (possibly titled Swimming in the Ashes). Due date by May 15th.
  • Complete the outline for the new horror web saga (no title yet).  Due date by April 30th.
  • Complete the outline for the new Evade Series (crime/horror series).  Due date by May 31st.
  • Rework the covers of my books. (I have been hit over the head several times by more successful authors that my books were not cohesive or didn’t express the right genres. “If you confuse the reader immediately, they will not bother figuring it out and move on.” I write in two genres so I’m going to have to do a better job at making it more obvious.) Due date by May 31st.
  • Begin a four-part guest blog swap with fellow writer Adam Mitchell and complete a Blog Interview with him! (This will be my first ever blog swap and should be a lot of fun!)  Started by April 15th – the interview and First Blog on May 1st.

 

My April & May months may only 5 goals for the Bi-Monthly system which usually had 10, but these are some tough objectives and come with imminent goal dates.  And along the way, I want to get a video done for my fantasy series as I watched several videos on book trailer production and think I’m up to it…but where can I get in that extra time?

WISH ME LUCK!  

 

A Must-See Character? — Derek Barton – 2019

Character Sketch

 

Have you ever wanted to participate in a book’s story creation?  Watched a movie and thought, I wish they would’ve have done this…or wished they would have taken the story in this direction…or This character is so flat, boring… 

Well, I am offering you your chance!

In an upcoming modern horror/crime story I am developing, I want YOU to tell me what would you’d like to see or read — what character you’d write about!

My only limitation for you is that the story will focus on two patrol officers — I am picturing this character as my main character’s partner.

Should I chose your character, I will send you a Signed Paperback copy of the novel in advance of putting it on the market and give you exclusive credit on my dedication/acknowledgment page for that character creation! Also, you will get an exclusive paperback copy of Elude #3 coming out late March or April with an alternate cover…YOU WILL HAVE THE ONLY SIGNED COPY! 

This giveaway will go to the end of March and you must be within the United States to win (sorry, but International Mailing is just impractical at this time).  Also note, if not enough entries are sent or viable characters to choose from, I may not select a winner for the giveaway.

Use my prior Character Sketch blogs to get a better idea of what I am looking for:

Diving into the oceans of your characters!

OR…

New Character Sketch!

CHARACTER SKETCH

Name —

Gender —

Character Strengths & Weaknesses ==

How old?

What does the character look like? 

Where is the character from?

How does your character deal with conflict? 

Where does he/she live?

Does the character have any unique or special abilities? 

Who else is in their life? 

The character’s current status in life?

What is your character’s goal or motivation?

To participate, Copy and Paste the questions to an email and send your responses to Rivyenphx@gmail.com.  Feel free to add images, short summaries or anything else you want that will bring your creation to life!

Good luck and together we can really write something special!!

 

 

 

 

 

 

NOW ON PATREON! — Derek Barton – 2019

patreon_white_on_navy

HEY EVERYONE!  GREAT NEWS!!

I am now on Patreon.com! What is Patreon, you ask?  It is a great way for you and I to connect and for you to get some fantastic and exclusive book and artwork content!

Long ago, painters sought out “patrons” to help them with daily living costs while they worked on contracts.  Patreon is similar to this and offers a direct form of communication and trade between us.

By becoming a Patron, you get to read exclusive blogs, preview chapters, get ebooks ahead of market releases, obtain signed books, custom-designed metal bookmarkers, and even alternate, custom-made book covers of my books JUST FOR YOU!

Here is a preview of MY PAGE:

patreon #1

 

Of course, there is no obligation and pledges can be changed at any time.  With your support, however, I can get you more of what your survey results asked for — More content, current updates, and better giveaway prizes!  Also, I hope to use the support to get out and have book signings and conventions around the United States.

LET’S GET THIS JOURNEY STARTED!

 

For Hire — Derek Barton – 2019

escher 2

NOW ANNOUNCING MY NEW “FOR HIRE” PAGE!!  CHECK IT OUT —

 

 

Hi there! 

Need a hand with your book cover? 

Want an extra marketing ad created? 

Can’t find time to draw up that poster showcasing all your work?

 

CONTACT ME!  I WOULD LOVE TO HELP YOU AND TOGETHER WE CAN MAKE MAGIC!

 

Premiums for work will depend on the project.  Open to all sorts of work!

Contact me for details at Contact & Appearances Info.

 

My own Book Covers I have created:

Complete Works

 

Example of Marketing Ads:

Ad Alt #1

 

 

horror ad 2019fb fantasy ad 2019

 

You can also find me through:

Link for FACEBOOK:  Derek Barton, Novelist

Link for TWITTER:  Rivyen

Link for INSTAGRAM:  Rivyenphx

 

The Essential Elements of Book Covers — Derek Barton – 2018

Covers

When there are hundreds of new books traditionally published or self-published on a daily basis, how will your work stand out?

When a reader scans through the Amazon or Kindle online sites and spends one to two seconds on your novel’s image, how will you keep their attention?

These are just two of the critical questions you should ask yourself and give serious thought to when it comes to your book’s cover.  The easiest way to make or lose sales depends on how you present your novel.

It is just that simple, and yet, IMPORTANT.

I have possibly two or three of my own works coming out this year so I wanted to be sure I had all the available tools and weapons from the industry at my disposal.  Thus, for the last month, I have been reading articles, documenting notes and discovering just what the professionals consider a “professional book cover”.  What were the keys to the “best” covers and what are the strikes that torpedo cover art?

Here are some of the laws or elements that the professionals have suggested and I have outlined here for you!  They are broken down into three subjects:  Overall Principles, Style and Typesetting.

Overall Principles:

  • Keep it simple!
  • Let the cover “breathe” —  keep the cover open and not crowded.   If they don’t know what to focus on, they are just going to skip past it.
  • Use no more than three different colors and include black, white, or grey.  
  • Focus on a theme or emotion.  Relate it to what your story is about.  This is your novel’s billboard after all!
  • Find good imagery.  Don’t use anything blurry or cluttered which can confuse the reader and make them move on.

 

Style:

  • Place a darkened border around the edges to make the cover POP or stand out.
  • Beware using centered text as it creates a “wineglass effect”.  This effect has become cliché and earmarked as amateurish.
  • Create an imaginary box for implied margins.  All your words, titles and names should stay within the box and not go to the edge of your page.
  • Consider “ghosted boxes” or page divisions for text.  This can help keep fonts colors from blending or contrasting with your image colors.
  • Composition – make a grid of your cover and keep in mind the placement of each itemThis will prevent clusters or odd centering issues.

 

Typesetting:

  • Limit your cover to as few typefaces as you can.  The fewer fonts you have the more simplistic, cleaner look.
  • Avoid script and calligraphy typefaces!  If the title or YOUR NAME is hard to read, then what is the point?  I broke this one myself on my first book cover version — It may look awesome to you, but if the reader cannot tell what it says, then no one will care what it says.
  • Distressed text should not have uniform letters.  If your font looks like it has marbling, be sure that there isn’t consistent marbling in each letter or it will not look natural.
  • Don’t stretch or condense words!
  • Kern your text – letter spacing.  Kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.  It will also prevent your words from being misinterpreted.

As I stated above, these are just the most consistent laws or elements discussed when describing the fundamentals to book cover art that I have found.  There are other factors that can produce or reduce sales.  And sometimes there are “break out” covers that will not adhere to these rules and are very successful.  It all comes down to fan judgment and book sales success to really know if you scored well on your book cover design.

I truly hope that this is beneficial to your own book cover creations and if you have a suggestion or an element that you would suggest, feel free to comment.

 

Lost Within the Trees… — Derek Barton

capture-6

Are you ready to step out of the inky shadows, march down the twisted path and stride boldly into the shining sunlight?

In other words, your first novel has gone through a dozen  rewrites and you’ve made all the adjustments recommended by your book critiques (either from professionals or beta-readers) –  so what exactly is your next move?

Well, be prepared!  Not only will you have to sell your work of art, but it is now time to sell YOU!

M A R K E T I N G

Ugh… That word alone causes an immediate case of cold shivers down the spine to most of us new indie writers.  I know that I had no real idea what to do.  Even up through today, I am still looking out for new ideas, original techniques or alternative options to get my book and my name out there.

Now questions you will need to ask yourself are:

  • what are your expectations with the marketing?
  • what are your resources?
  • what are the outcomes that you want and are they realistic?

If your expectations are to get immediate sales and fame, that’s not too likely.  I am seeing that many writers have to play a slow game of “If I write it, the readers will come… eventually.”

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Word of mouth and a variety of original works will gain you a loyal fan reader base.  If you appeal to different types of readers that can also help grow your share of readers.

What about your resources?  Are you financially able to invest in your work?  Can you afford to market or advertise?  Everyone’s budget varies of course and there is no set answer on that.  Just because you throw a ton of money at the wall will not guaranty success, but on the other end if you don’t put anything into getting your name out there, you run the risk of being obscured in the blur of thousands of new published books every year.  Another new name among a mountain of new names.

The outcomes or the payoff for all this marketing can bring you readers or it can also bring you some new opportunities.  I haven’t seen any true financial boost (yet!), but that could be an option.  Marketing is a gamble and it’s a gamble on you and your writing. When you decide what you want to do, you also have to decide what is going to satisfy you.  You are investing time, money and your own name for the sake of your story. On what level do you say that your marketing has been successful and fulfilling or at what point do you stop, redirect your efforts?  Those are answers you will have to work out yourself.

Personally (and I always try to share with you the avenues I took that worked or didn’t work for me), I researched a lot online, read a ton of blogs, bought multiple books for marketing and strived to figure out what I felt I could do, afford and what I wanted from all of this.  Sure I want thousands of readers and the life of a famous writer (why not?!), but that is a lofty goal for a lifetime not a goal for just one book from a first-time indie writer.

I don’t have the money for commercials or making Youtube ads, but maybe you do and that can be an option for you.  Again, investing and marketing is a unique path for each person.

By the way, the biggest mistake the experts are saying that newbies make is paying to have their book reviewed by a site or company.  There are tons of ways  to get your work reviewed for free — just means you will be doing a lot of emailing or posting (begging) readers, family or friends to write them for you. Or you can make arrangements with beta-readers — send them a free book for a promise of a book review.  Why big push for review and feedback?  Reviews will sell your book on Amazon and other sites.

The best advice and the most stated advice I have seen is to utilize Social Media outlets and make sound uses of them!

Get your name, profile, bio and blurbs about your books on each of these sites:

  • Facebook (business author page)
  • Twitter
  • Linkedin
  • Goodreads
  • Amazon Author page
  • AND MAKE YOUR OWN AUTHOR WEBSITE/BLOG

These will get your name, face and books in front of thousands of readers.  Will these viewers all immediately want to read every word you have written?  No, of course not, but it will reach a lot more than you’d be able to do on a daily basis by yourself.

Make good use of them by posting often about your work, give samples for readers to read of upcoming work or from published works already available for sale, share inside views of what it takes to produce your writing and be sure to announce where you are going to be for book signings.

One tip I followed recently that has paid off pretty well for me was Book Giveaways.  On Goodreads.com, I posted a Goodreads Giveaway for a few signed books and this has generated a ton of interests in not just readers wanting free books, but I have over half the contest entrants placing my book now on a “want to read” list.

Another outlet for me will be book signings and comicon appearances.  This is a fantastic way to get media on you (nothing is more exciting than seeing your name on an event website as a “guest appearing author”!) and it’s an easy way to meet fans and build an honest and lasting fan base.

If reaching out and sharing your story is the most important goal for your writing then you have to do the hard work of getting that attention.  The amount of effort you put into your marketing will be a key factor in your own success.

Likely you went down the road of self-publishing like I did because you didn’t want to waste any more time waiting for some literary agent or traditional publishing house to give you, “an unknown”, a chance.  In these times, it probably just doesn’t make “business” sense for them to market you…  Is that fair?  NO!!  Is it the world?  Yeah… at least for now.

And because you have decided you aren’t going to wait for them, that means that you are the Marketing Department.  You are responsible for it all.  Now get busy!

Hopefully, I have cut down on some of your own marketing research and given you some helpful direction.  Some of this may be obvious or maybe some of this might be the spark you needed.  Either way, I wish you all the luck and blessings in your endeavors into the Murky Forest of Marketing!